Helping front office teams grow better

Recommended Reading - Issue #108

Hi friends, to help make your life better, I’ve included nothing reflecting on the recent election in this email. Let’s give the hot takes another week before we decide which have aged well.

On to the reading!


Politics

Heidi Cruz on Ted, His Senate Bid, and the 2016 Race

The modern political spouse: likely more successful than the politician! She had her whole future mapped out when she met Ted Cruz, starting with her dream job in Washington. This is the story of what came after.

Content

How Three Associations Partnered to Feed the Content Beast

Want to expand your reach? For most companies, that doesn’t mean moving to an unowned platform and working with your ‘competitors.’ But, that’s what the U.S. Dairy Export Council did, and it worked.

Business

21 Lessons From Jeff Bezos' Annual Letters To Shareholders

Each year, Jeff Bezos writes an open letter to Amazon’s shareholders. Over the last two decades, these letters have become an unparalleled source of insight into how the world’s richest man — and his company — think about customers, innovation, building products, and more.

Life Advice

Why do we feel so busy? It’s all our hidden ‘shadow work’

We’ve replaced a hundred devices with our phones, and a hundred clerks and helpers with machines. The result? We do more chores ourselves.
 

What My 30th College Reunion Taught Me About Life

And, closing us out this week, some wisdom from the middle aged.