Nathanael Yellis

Yesterday I finally had the chance to commence reading a book I purchased a few months ago, The Soul of a Business . Its a great first-person account of the challenge of being an entrepreneur. I am thoroughly enjoying his perspective and am learning through his account.

As I read through my current bit of coursework this morning, I came across a familiar word. Consulting. The article I read used it to define people's roles,...

This document described the many factors that influence the level and type of competition in an industry. Most of its descriptive analysis was intuitive and thus helpful...

Today my family was visited by relatives we hadn't seen in 10-12 years. They are an older couple and entertained the less busy folks around home with stories of their travels and grandchildren. I walked into the room and gave them a 1.5 minute update on my life before I went to work...

Confession: I didn't do the Sales Funnel Awareness Exercise as assigned. This was the case for several legitimate reasons, including me spending the last three days traveling to and from Grove City Pennsylvania. Four hours of written logging was not feasible, but I was purposefully more aware of what advertisements and other sales attempts I came across. The first thing I noticed was that I am not typically aware of much of the sales messages I come across. Signs in stores, ads on the web and radio, and people talking to me fade into the background of my everyday existence. I like to consider myself a rational and purposeful buyer of stuff, impervious to marketing. But during my extended period of purposeful awareness, I realized that is not altogether true. While I tune out advertisements, they have a subtle and lasting effect on my habits. While I attempt to ignore sales attempts, they influence my perceptions which eventually affect my purchasing decisions and habits.

I'm a decent logician, having taken the course and debated extensively in college. However the Processes & Systems work this week has been a bit of a challenge. The...

Today I read The E-Myth Revisited. I'd read bits of it earlier this year, on a whim when I had time to spare, so it wasn't unfamiliar. It left two major ideas on my mind.

I embarked upon my MBA journey a few weeks ago. Today I decided to bring some of those thoughts to this old blog. They may be of a different caliber than the old discussions of my fedora (but I've kept those posts here for the sake of nostalgia and so I won't take myself too seriously).

Right now I am sitting in my brother's car, watching him surf at Gooch's, the beach closest to our house. If I ever have a job where I can work on the computer, I think...