A Little Logic Goes a Long Way (Weekend Reading)
Journalists, authors, publishers: all dying (?) industries whose introspection should be eminently readable. Most fail on this account: they are mostly unreadable because they lack sound logic.
Weekend read: I Found the Hero's Journey in F. Scott Fitzgerald
"Read that one next. It's the shortest."
Book: Endurance
As Louis CK said, people do what they are asked:
A Really Bad Unsubscribe Page
This is nothing new, but lots of organizations have miserable processes to unsubscribe.
Book: What's Holding You Back?
Robert Herbold, longtime P&G manager and later the COO of Microsoft, knows how to get things done in large organizations. That's the premise of What's Holding You Back.
Weekend Reads: Amish Baseball
My brother had a short-lived Tumblr called the Sunday Evening Post. It was a good piece of internet: a few links, some commentary, and regularly published on Sunday nights.
This Week's Top Reads (there are a six)
Three Top Reads
New York Times: How to Spend 47 Hours on a Train and Not Go Crazy
A Great Email from Jim Messina
Jim Messina sent this to me:
Making Email More Human
Last night I appeared at the Leadership Institute's Comprehensive Fundraising Training event. Many thanks to Carol and the team for hosting me.