Helping front office teams grow better

Here you’ll find an archive of Nathanael’s weekly email. In it, he features an essay and curated reading on technology + marketing + simplicity.

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True Blue

Great story in this video from Sugarloaf's True Blue campaign:
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Great Approach to Websites: Focus on users

Here's a slide deck worth clicking through: real-world proof that focusing on people and testing is a good approach to websites. This fits under my axioms about relying on your audience.

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Debate: When the 1992 Presidential Election Was Lost / Won

This afternoon Isaiah and I recorded a webinar on debate for the Leadership Institute. We played a four minute clip from Justice with Judge Jeanine, Fox News  show where the conservative host argued with a liberal guest. After introducing Isaiah's philosophy of debate (in brief) and a few tactics I employ, we then played the clip statement by statement, talking through how we'd approach a debate like that.

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You Can't Go Home Again

Last week at my childhood home in Maine, I read Thomas Wolfe's classic You Can't Go Home Again. While at times funny, it was generally a little heavy for summer fiction reading.

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Nathanael's Reading

More than a hundred and fifty  people read the weekly email “Nathanael’s Reading,” which he’s sent every Friday since 2016. Nathanael includes original thoughts and curated reading on technology + marketing + simplicity. Subscribe by entering your email here