Helping front office teams grow better

Here you’ll find an archive of Nathanael’s weekly email. In it, he features an essay and curated reading on technology + marketing + simplicity.

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True Blue

Great story in this video from Sugarloaf's True Blue campaign:
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Great Approach to Websites: Focus on users

Here's a slide deck worth clicking through: real-world proof that focusing on people and testing is a good approach to websites. This fits under my axioms about relying on your audience.

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Debate: When the 1992 Presidential Election Was Lost / Won

This afternoon Isaiah and I recorded a webinar on debate for the Leadership Institute. We played a four minute clip from Justice with Judge Jeanine, Fox News  show where the conservative host argued with a liberal guest. After introducing Isaiah's philosophy of debate (in brief) and a few tactics I employ, we then played the clip statement by statement, talking through how we'd approach a debate like that.

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You Can't Go Home Again

Last week at my childhood home in Maine, I read Thomas Wolfe's classic You Can't Go Home Again. While at times funny, it was generally a little heavy for summer fiction reading.

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Humor

When we wrote the copy for the Heritage Action Defund Town Hall registration pages, we wrote "Free for conservatives" as the cost. An attempt at some personality and maybe humor.

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Nathanael's Reading

More than a hundred and fifty  people read the weekly email “Nathanael’s Reading,” which he’s sent every Friday since 2016. Nathanael includes original thoughts and curated reading on technology + marketing + simplicity. Subscribe by entering your email here