I work in a political non-profit, running our online operations. We’ve invested a lot of time and money in our email list. People subscribe to our messages because they agree with our objectives and want to do their part.
Most organizations send email to customers, donors, and other interested people. Even with the rise of social networks, promoting online action still starts with email.
Journalists, authors, publishers: all dying (?) industries whose introspection should be eminently readable. Most fail on this account: they are mostly unreadable because they lack sound logic.
"Read that one next. It's the shortest."
As Louis CK said, people do what they are asked:
Robert Herbold, longtime P&G manager and later the COO of Microsoft, knows how to get things done in large organizations. That's the premise of What's Holding You Back.
My brother had a short-lived Tumblr called the Sunday Evening Post. It was a good piece of internet: a few links, some commentary, and regularly published on Sunday nights.
New York Times: How to Spend 47 Hours on a Train and Not Go Crazy
Jim Messina sent this to me: