Helping front office teams grow better

Here you’ll find an archive of Nathanael’s weekly email. In it, he features an essay and curated reading on technology + marketing + simplicity.

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Great Approach to Websites: Focus on users

Here's a slide deck worth clicking through: real-world proof that focusing on people and testing is a good approach to websites. This fits under my axioms about relying on your audience.

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Debate: When the 1992 Presidential Election Was Lost / Won

This afternoon Isaiah and I recorded a webinar on debate for the Leadership Institute. We played a four minute clip from Justice with Judge Jeanine, Fox News  show where the conservative host argued with a liberal guest. After introducing Isaiah's philosophy of debate (in brief) and a few tactics I employ, we then played the clip statement by statement, talking through how we'd approach a debate like that.

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You Can't Go Home Again

Last week at my childhood home in Maine, I read Thomas Wolfe's classic You Can't Go Home Again. While at times funny, it was generally a little heavy for summer fiction reading.

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Humor

When we wrote the copy for the Heritage Action Defund Town Hall registration pages, we wrote "Free for conservatives" as the cost. An attempt at some personality and maybe humor.

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Leading the Way: Heritage & the Conservative Movement Since 1973

Right before July 4th, I finished a history of the conservative intellectual movement. The book finished in the mid 1970s, right as the conservative movement was about to take off. There is another history to be written of how conservatism's thinkers and writers saw some of their ideas become reality through the 1980s and 1990s. Leading the Way charts that history in a different way, as a biography of Ed Feulner and thus The Heritage Foundation.

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WSJ Editorial Board Calls It Right on Immigration

Over the last few months, the Wall Street Journal's editorial board has been right on immigration. While I don't think the the mammoth bill passed by the Senate, some of the conservatives who oppose it are being wildly inconsistent.

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Nathanael's Reading

More than a hundred and fifty  people read the weekly email “Nathanael’s Reading,” which he’s sent every Friday since 2016. Nathanael includes original thoughts and curated reading on technology + marketing + simplicity. Subscribe by entering your email here