Why to Avoid Becoming a Brand - Issue #326
It's probably the crusty Mainer in me, but I like playing the contrarian. I get almost the same juice from the things I do not do as from the things I do. It makes me more than a little smug to say that I'm not on Instagram (or Facebook or Tiktok); I'm such a hipster that I gave up social media for Lent in 2006 (but I definitely posted about it on social media to get those classic thumbs-ups).