Social media: a requiem - Issue #334
15 years ago, I sat in a group of b-school students trying to explain to our skeptical professor that social media was useful. He wasn't just a curmudgeon: a successful entrepreneur (oil, business schools), he wasn't interested in fluff but in what actually works. We tried to talk about how views would lead to engagement which would lead to ... leads? The case was weak. We sounded like those social media mavens giving talks to your chambers of commerce through the late aughts and 2010s.