A great product email

Written by Nathanael Yellis | May, 22 2015

I use Buffer to schedule some of my social posts. (I'm special, but for other reasons: 2.4 million people also use Buffer.)

This morning Buffer dropped a tweet I made about an open Job at Heritage:

Join Heritage as their Social Media Manager: http://t.co/ByveAj3Vbm

— Nathanael Yellis (@inathanael) May 22, 2015

And then the delightful Conn Carroll RT'd me, making me basically an internet celebrity.

Buffer noticed and sent me this email:

This is a great marketing email. It has the same goal of the "why haven't you been to our site recently?!?!" whiny ones, but it's a winner because it builds on small momentum. An attaboy is a whole lot better than a Y U NO.

Great product emails use small wins to build customer excitement.

Plus, this gif:

I'm curious: how can my product emails use small wins to build my customers' excitement about my product?

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