In our latest episode of Own Your Platform, the podcast I host with Isaiah McPeak, we talked about the way I launched a website. We'd gone through the whole process: ideation, alpha and beta tests, and now were ready to launch the Sentinel Hub. Sentinels gathered in Atlanta for an annual conference, and I had ten minutes to present the site and motivate them to use it.

I could've talked about the process behind the site, which was cool: we'd really done our homework. But that was more interesting to me than the people about to use the site.

I could've talked about the site's architecture, the cool features that Andre built, and how we're using a novel application of Wordpress. That's fun for the technologists, but it doesn't convince real people to use the site.

The perils of talking about web products: technical features aren't all that interesting. And they're certainly not motivating to most audiences.

Telling people the story of a website

As I said on the podcast: storytelling avoids the perils of tech talk.