Last night I spoke at the Leadership Institute. As part of their comprehensive fundraising school, I talked about online optimization.

Data-driven decisions should be the rule, and it was fun to talk about the success and failures I've had in trying to get there.

I updated the presentation for SlideShare, meaning I put words in the slides that were in my speaking notes. Click through for a snapshot of the conversation. (The penultimate slide has the nice lessons learned summary.)