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Scientific Advertising

February, 28 2014 by Nathanael Yellis

This book is well worth your time: online advertising isn't fundamentally different from offline. Internet marketers, I'm talking to you: take a lesson from 1927.

  My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)My Life in Advertising and Scientific Advertising by Claude Hopkins
My rating: 4 of 5 stars

This is a great read. Hopkins practically founded modern advertising. He advocated for measuring everything and testing everything and holding advertisers accountable for results in 1927. Before the internet, before big data, before conversion tracking.

David Ogilvy said: "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life."

It's required reading for anyone that uses words to convince other people to do things.
Nathanael Yellis
Nathanael Yellis

Nathanael Yellis is a solution architect at HubSpot. He started his HubSpot career as a consultant on the professional services team in 2017. Prior to that, he led a client services team for a marketing agency and worked as a non-profit marketer and technology leader in Washington, DC. He holds an MBA from the Acton School of Business, is from Maine, and lives on the North Shore of Massachusetts.