Jim Messina sent this to me:
It's a great email. Here's why:
- Images aren't essential to the layout or message. Even without images loaded, it looks very nice.
- It looks and reads like an email from "Messina."
- The link all spelled out shows me what kind of page I'm heading to when I click on it. No bait-and-switch to a donate page.
- The PS line is a soft yet clear donation plea. It's honest and strikes a good tone.
