I love getting email. This one not so much:
I loathe this. Let me count the ways:
- Sender line: by only including an email address, it's impossible to see who this is from. Unlike the emails from my friends and colleagues, who have their names in the sender line.
- From address: even mass email marketers should send from a real address and monitor it for replies. Isn't that why Members of Congress have interns? None of this "donotreply@" business.
- Subject: related to the sender error, the subject is about as boring as possible. It has to have my Representative's name, but what is an "eNewsletter"? Why say "come to our town hall meeting"? That's actually interesting to constituents.
- Over 900 pixels wide.
- No font differentiation: be nice to my tired eyeballs. Load up a headline, right justify the body paragraph, and make it work at a glance. I have to strain to get this.
But I do love some things from this email. I like the phone number and specific details of the event.
Most importantly, I never asked to receive emails on "environment or energy issues."
Yikes.