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Here you’ll find an archive of Nathanael’s weekly email. In it, he features an essay and curated reading on technology + marketing + simplicity.

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We make our own luck - #456

They say that "you make your own luck." But the people who say that typically are showing you their winning lottery ticket or just after their story about how they hit it off with a guy in the elevator who ended up being the interviewer for their first job. Or maybe those are the sour grapes from beginning my career during the financial crisis. While luck has something to do with it, there's wisdom in preparing for a big break or, to put it in nerdy terms, in increasing the surface area for your luck. When it comes to career, a successful friend of mine gave me this formula: doing good work, networking, and Fortuna.

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Chop Wood, Carry Water: The Yoga of Work

What is your philosophy of work? - #455

I read and relate positively to a surprising proportion of Buddhist and specifically Zen literature. It's surprising because I practice (poorly) another of the world's great religions. I'm drawn in by the way in which the wise people from Zen Buddhism decisively sweep away the things that do not matter and incisively describe the things we all experience but don't often consider. As a wisdom tradition, they've got something to say. Their wisdom cuts neatly against our culture's endless affirmation of everything we think, feel, and say—they tell us to quiet the mind, notice and ignore our feelings, and, to be blunt, to stop. In an accelerating and frenetic pace of activities and considerations, the Zen title says, "don't just do something, sit there." Instead of telling us that our reactions are physical and important, the Buddha tells us our needs and wants hold us captive.

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grateful dead dancing fans

What matters the most to you? - #454

Happy New Year!

As I mentioned the other day, while giant and immediately broken resolutions are fun, for my New Years, I'm thinking again about small habits. What we're up to moment-to-moment, or what we're actually thinking about during our frequent bursts of downtime, say a lot more about our character than any big giant choice. Who we are to the people around us when "no one is watching" is a lot more predictive of who we actually are than our annual review documents or our big essays about the forthcoming year. Among the small habits I like is this little practice of reading widely and finding some well-written essays on interesting topics to send to you. Thank you for reading!

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candle lit service in historic wooden church

Thinking about Advent - #453

When you ride the train to or from Boston's North Station, just over the bridge immediately after the train yard, there is a signal tower. There are actually two: the Boston & Maine Railroad Signal Tower A, built in 1931, and a small temporary signal tower on metal stilts. The latter is in use for trains, the former apparently still houses the drawbridge controls. Signal Tower A is a beautiful brick building outlined in copper. The facade overlooking the rail junctions and bridge is a hexagonal gable. It's not in great shape: big wooden poles hold up the sagging side closest to the tracks. The other building looks like an over-sized deer blind: it's a metal box on metal stilts. All ugly functionality. The new one is Lego Technic; the old one is brick-built.

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people using phones to help them fight

What happens when you have no idea what you're doing - #451

There's a guy who makes a giant slide deck of social media trends every year. It's infotainment because, if you're not actually in marketing or not trying to become a thought leader, it's not all that useful. One slide from this year's deck has stuck in my memory:

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This one genius hack could transform your Thanksgiving - #450

Earlier this week, I caught this podcast from Arthur Brooks on how to quit being addicted to your phone. It brought me back to 2017, when I had to noodle up a fake business to run on HubSpot's software as part of my new hire training. I took a good idea, turning your phone off for a day a week, and made it into one of those vague personal coaching outfits: theoretically, you could've paid me to tell you to turn your phone off. Spoiler alert! A digital sabbath, like my old "one day disconnect" idea, is one Brooks's five tips to curing your phone addiction. His others include phone-free mornings, evenings, bedrooms, mealtimes, and a few weekends throughout the year. While he lards it up with neuroscience and social science "studies," the core insight is commonsensical: if you stop using your phone all the time, then you won't feel the need to use your phone all the time.

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Context is that which is scarce - #449

Between October and January, I'm working in a new way. Instead of architecting solutions for any HubSpot-related technical challenge, I'm working as a forward-deployed architect for our AI features. In practice, this means I am configuring a specific set of our software's tools for our customers to use them better. The work is more narrow, much more hands-on, and thus deeper than my usual work. I'm about six weeks in, and am just arriving at my first few practical lessons. Among which: it's way easier to make recommendations on how to configure the software than it is to actually configure the software in a way that's really useful. That may not be surprising, but for someone who has spent eight years (and counting!) in an advisory position, it's been a notable lesson to learn.

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Is silliness a serious answer? - #448

Maybe it was due to Halloween. A few Saturdays ago, on my way back from Lowe's, I drove through one of those "No Kings" protests. The people had a fair amount of the usual political protest stuff: overly-detailed signs, pins identifying all manner of political opinions, and megaphones. This particular assemblage had something less frequently seen at these sorts of things: inflatable costumes. And not the big rats you see at a typical labor union protest. These were the exact things some kids in the neighborhood used for trick-or-treating: dinosaurs, aliens, and the like. Judging from the media coverage, a hallmark of the protests across the nation was their silliness. I didn't think much of it until I read an overly earnest explanation, written with the specific flavor of confidence only possible with LLMs, of how silliness is exactly the thing this moment requires of protest politics.

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Nathanael's Reading

More than a hundred and fifty  people read the weekly email “Nathanael’s Reading,” which he’s sent every Friday since 2016. Nathanael includes original thoughts and curated reading on technology + marketing + simplicity. Subscribe by entering your email here