Nathanael Yellis

A few nights ago, around the proverbial campfire, a guy remarked that he found halloween decorations dark and foreboding—evil. Playing the humorous contrarian, I had to quickly make up a reason to like the skulls, skeletons, and severed pumpkin heads popping up all around this end of suburbia. What I said was that, in a culture where we continually pretend death doesn't exist, it's refreshing that for a few weeks leading up to All Hallow's Eve, we manage to face our deepest fear and stare death in the face. And, sure, while these silly decorations may be playing with death as a motif, I think we'd rather acknowledge death unseriously than to go the full year without acknowledging it at all. While not intended to be all that serious, upon reflection, I think this bit of repartee may hold up.

If you’ve been around these parts for a while, you’ve read about rest, pausing, and disconnecting. In a culture of workism and busyness, I enjoy playing the contrarian. But this dichotomy of mental orientation is a healthy corrective: state vs. action. Being state-orientated is a mode of internal inquiry about how you are doing and feeling, a continual inquiry into your emotions. Doubtless a state-orientation can be helpful, but you can easily visualize the lurking downward spiral: if the answer to a state inquiry is negative, then off you go ruminating on the bad feelings, causing you to feel even worse. Seldom does the adventure of asking if you’re happy spark a moment of happiness.

What are you up to this weekend? I'm heading to camp. No, that's not the name of a lake house, nor am I going to sleep in a tent. I'm taking my oldest son to the ol' summer camp. The place I was every summer from age 8 until 21 (with a fun reprise the summer I turned 23). From ages 8 to 13, I spent two weeks there, from then it was four weeks, then eight, then eleven—which was the upper limit of time the staff could be there.

In my years as a consultant, I cooked up lots of interesting concepts for people to use their software tools to work differently. The work of identifying the root cause of solvable challenges, finding the conceptual ingredients for a solution, and then demoing the new way kept me busy. It's really engaging work! But coming up with a new (easier!, better!, etc.) way of working wasn't enough. You had to make the ideas resonate. It takes work to translate cool new solutions into real world language. Using demos, interactive proofs of concept, etc. go a long way in landing new ideas in a way that makes people want to adopt them. But even with the best communications and change management, new ways of working often failed to stick. A quick example: a short few months after configuring everyone's Outlook to talk with their CRM automatically, I'd learn the sales team returned to using whiteboards to track conversations and emailed Excel sheets to project new sales.

This Fall, I'll spend a few weekly evenings collecting kids from soccer practices and most Saturdays watching a youth soccer games. It's interesting to see how kids learn soccer. It's certainly not how adults would learn it. Adults might start running in mid-summer to get in shape and watch soccer on TV and tutorials on YouTube. Kids play soccer in the street. One of them has decided that, new for this year, when he plays goalie, he'll use his hands. The other let us know that he's observed his coach sometimes telling the boys, at the end of practice, that they didn't really pay attention and probably need to get clued in more to make practice useful, but other times the coach doesn't say that. The kid found this curious, because he thinks all practices are about the same.

I've spent the week in the modern marketer's paradise: a convention center temporarily dedicated to HubSpot's software. Everything from the billboards to the floorboards has been emblazoned with HubSpot's advertising. We've had all twenty thousand eyeballs on HubSpot's leaders, as they told us what's the latest in the wider world of go-to-market and how the HubSpot software will respond with new feature after new feature. Even the colors are new: HubSpot's brand underwent a redesign. It's been a totally new week dedicated to totally new things. All eyes forward.

In 2021-2, you couldn't escape Pretend It's a City. Or, at least, when I opened Netflix, I couldn't escape its auto-playing trailer. (Netflix autoplay! My kids still recognize Michael Scott as the guy who says, "Please say, I'm the best..." from the autoplay before they switched to kids mode.) Fran Lebowitz's titular joke tries to get people to behave like they're in a city, like not stopping in the middle of a busy sidewalk to take a picture. It's funny, like much of her humor, because it's obvious: the people she's yelling about are literally in NYC. "Pretend" does an interesting job, asking us to think about what is obviously all around us. I think about the joke whenever I encounter the common bits of antisocial behavior in suburban life. Examples abound. What if the guy running a video call without headphones on the commuter rail would pretend it's a train? What if the the guy complaining about all the other cars on the road, holding up his progress, would pretend it's a busy street? What if the guy who's lost patience with his kids (it's me) would pretend they're little kids? Pretend is a lot more playful than my impulse, which is to yell at the trivially antisocial that they are terrible.

I last wrote a weekly email when the long days of June were still lengthening. Now, it's dark before 8pm

My company sorta takes the week of July 4th off. It started as an almost-everyone being offline for a week; it lingers as we tend to take the week simultaneously. Coming back not having missed much is a small gift. In the explainer for this practice, the HR people wrote, "taking time off is productive." The crank in me wonders, is it, really?